The 74

201 East 74th Street (also 1299 Third Avenue), New York, NY 10021 · Lenox Hill, Upper East Side, Manhattan

The 74 is a 32-story, 420-foot condominium tower on Third Avenue between East 74th and 75th Streets, designed by Pelli Clarke & Partners for Elad Group and completed in 2025. Behind its pleated ivory terra-cotta facade are 41 residences, from studios to full-floor five-bedroom homes, plus a duplex penthouse and a standalone townhouse on East 75th Street.

At a glance

Type: Condominium (new development)
Completion: 2025 (sales launched December 2023, first closings recorded June 2025)
Height: 32 stories, 420 feet
Residences: 41, including a duplex penthouse and a standalone townhouse
Developer: Elad Group (sponsor El Ad East 74 LLC)
Architect: Pelli Clarke & Partners (partner Craig Copeland), design architect; SLCE Architects, architect of record
Interiors: Rafael de Cárdenas
Residence sizes: Studios of about 536 sq ft, half-floor two- and three-bedrooms of about 1,400 to 2,180 sq ft, full floors of about 3,700 to 3,815 sq ft, a 5,264 sq ft penthouse, and a 5,069 sq ft townhouse
Amenities: 24-hour attended lobby and concierge, Third Avenue lobby plus a private East 74th Street entrance, library lounge with private garden, 17th-floor Panorama Club with lounge, dining room, wet bar, and catering kitchen, fitness center with Pilates studio, children's playroom, cold storage, bike storage, laundry room, storage for purchase
Pets: Allowed (per StreetEasy and listing data; specific limits not verified)

A pleated terra-cotta tower threaded through a Third Avenue row

The west end of block 1429 was a row of five-story brick tenements along Third Avenue; the corner building, home to J.G. Melon since 1972, dates to 1868. Premier Equities assembled 1291 to 1299 Third Avenue and 204 East 75th Street by early 2017, closing on 1297 to 1299 Third Avenue for $26 million, and announced a 31-story Art Deco-styled condominium with Thor Equities. Because the southern buildings still housed rent-regulated tenants, Premier moved air rights onto the easier-to-empty parcel instead, and in 2018 it paid $5.8 million for the air rights over 1301 Third Avenue, a 1910 walk-up next door. The plan stalled until Elad Group bought the site for $61 million in April 2022, despite one local critic's claim that the design broke zoning rules. The result is a tower on an interior lot facing Third Avenue, with narrow extensions to East 74th and 75th Streets, while J.G. Melon and its neighbors stay put at the corner.

Pelli Clarke & Partners, led by partner Craig Copeland, an architect who is also a sculptor, designed the building in what the firm calls Manhattan Deco, citing the Chrysler Building, Rockefeller Center, and the Waldorf Astoria. A six-story podium meets Third Avenue at street scale; the tower then steps back and cantilevers north and south, clearing the cornice of the 1301 Third Avenue walk-up by 22 feet, and rises 32 floors to 420 feet, finishing in a zig-zag crown. The facade is pleated, ivory-glazed terra-cotta with antique-bronze window frames. SLCE Architects was architect of record and Press Builders the general contractor. Rafael de Cárdenas designed the interiors, with Italian floor-to-ceiling windows by Polito Serramenti, oversized white oak parquet, Miele kitchens, and Calacatta Vagli marble primary baths.

The 41 residences range from lower-floor studios and half-floor two- and three-bedroom homes to full-floor four- and five-bedroom homes on floors 23 to 30 with ceilings up to 13 feet. Lower duplexes include a five-bedroom of about 5,400 square feet, and the duplex penthouse has a 70-foot terrace across the west facade. Around the corner on East 75th Street, the four-story Townhouse, the firm's first New York townhouse, has a red sandstone base, white terra-cotta above, and a private garden and roof terrace, and shares the tower's amenities. Sales opened in December 2023 at $2.975 million for two-bedrooms. The first closing, a three-bedroom at $4.88 million, was recorded in June 2025, and the duplex penthouse closed in January 2026 for $20.8 million against a $25 million ask, a record for the building. City records show 30 closings through April 2026.

Josh's view of The 74

What you won't find on a listing portal, in Josh's own words.

Who it suits

For buyers looking to enjoy the best of the Upper East Side, Third Avenue is hard to beat. It's a great location with excellent schools nearby, easy access to Midtown, terrific restaurants, and plenty of shopping. Whether you're looking for a place to raise a family or simply want to enjoy everything Manhattan has to offer, this is a neighborhood where you can really feel at home.

Buying here

One of the things that makes this building so special is the thought that has gone into its design. With Pelli Clarke & Partners as the architect and the Elad Group as the developer, you have an impressive team behind the project. From the architecture to the smallest details, everything has been carefully considered to create a building that feels both luxurious and welcoming.

The best lines

Without question, the townhouse and five-bedroom residences are the real standouts. Both offer an exceptional level of luxury, space, and attention to detail. That said, every apartment line in the building is beautifully designed, with high-end finishes throughout. It's clear that no expense has been spared in bringing this project to life.

Mistakes buyers make

Third Avenue may be a little busier than Park or Madison Avenue, but it has an energy and personality all its own. While it may not carry quite the same prestige, it offers a younger, livelier atmosphere with great restaurants, shopping, and everything you need within walking distance. Having Citarella right up the block is a real bonus. It's the kind of location where you can step outside and immediately enjoy everything that makes the Upper East Side such a wonderful place to live.

What a listing won't tell you

This stretch of Third Avenue has a wonderful mix of elegance and energy. It's sophisticated without feeling stuffy, with great restaurants, shopping, and a lively neighborhood atmosphere. The area attracts an impressive mix of successful professionals and high-profile residents who appreciate luxury living in a neighborhood that still feels fun, welcoming, and full of life.

Inside The 74

The twin bell towers of the Church of St. Jean Baptiste at Lexington Avenue and East 76th Street, a few blocks from The 74 (the neighborhood, not the building)

Neighborhood landmarks near The 74. No freely licensed photo of the tower itself is available yet.

Living at The 74

The 74 sits in Lenox Hill on the Third Avenue restaurant and shopping strip, with its main lobby on the avenue and a quieter private entrance on East 74th Street. Citarella's Upper East Side market, at 1313 Third Avenue, is about 250 feet north across East 75th Street, J.G. Melon holds the corner at East 74th Street, and Central Park is about a third of a mile west along 74th Street.

Subway: 6 train at 77th Street (Lexington Avenue) and Q train at 72nd Street (Second Avenue), each about a quarter mile; 6 at 68th Street-Hunter College about 0.4 mile; M101, M102, and M103 buses on Third and Lexington Avenues, M15 and M15 SBS on First and Second Avenues, M72 crosstown on 72nd Street, and M79 SBS on 79th Street
Parks: Central Park at Fifth Avenue and East 74th Street about a third of a mile west; St. Catherine's Park (First Avenue, East 67th to 68th Street) about half a mile; John Jay Park near the East River at East 77th Street about 0.6 mile
Hospitals and landmarks: Lenox Hill Hospital (100 East 77th Street) about a quarter mile; Bohemian National Hall (321 East 73rd Street) about a quarter mile; the Church of St. Jean Baptiste at Lexington Avenue and East 76th Street
Shopping and dining: Citarella gourmet market (1313 Third Avenue at 75th Street) about 250 feet away; J.G. Melon (1291 Third Avenue, since 1972) on the corner; restaurants and shops along Third and Second Avenues, with the Madison Avenue boutiques about a quarter mile west

Sources: Pelli Clarke & Partners, The 74 Residences · Pelli Clarke & Partners, The 74 Townhouse · THE 74 sponsor website (Elad Group): architecture, amenities, townhouse · THE 74, Amenities · THE 74, Townhouse · Elad Group, Townhouse floor plan (offering plan CD23-0034, sponsor El Ad East 74 LLC) · THE 74 press, 'The Building That Couldn't Be Budged' (March 7, 2026) · THE 74 press, 'Welcome to THE 74: A Star Designer Reimagines UES Living' (March 26, 2025) · THE 74 press, 'THE 74 Unveils Bespoke Amenities Collection' (June 8, 2026) · THE 74 press (Mansion Global), 'Penthouse Atop Wavy New Tower ... Sells for $25 Million' (February 3, 2026) · The Real Deal, 'New York Top Real Estate Deals: Monday, Feb. 9, 2026' · The Real Deal, 'Century-Old Building Sandwiched Between New Third Ave Towers' (October 18, 2023) · CityRealty, 'Soaring Condominium Tower Planned for the Upper East Side at Third Avenue & East 74th Street' (January 31, 2017) · Patch, ''Illegal' Upper East Side Tower Blasted As Site Is Sold For $61M' (May 18, 2022) · 6sqft, 'New images and details unveiled for 420-foot-tall Upper East Side condo' (November 13, 2023) · New York YIMBY, 'THE 74 Closes in on Final Stories' (December 1, 2023) · New York YIMBY, 'THE74 Wraps Up Construction at 201 East 74th Street' (October 31, 2025) · CityRealty, 'Closings begin at The 74' (June 3, 2025) · CTBUH Skyscraper Center, The 74 · StreetEasy, The 74 (building facts, pets, amenities) · UrbanDigs, The 74 (closed sales with unit sizes and bedrooms; active listings) · McKenzie Ryan, The 74 (amenity list) · NYC PLUTO (NYC Open Data), BBL 1014297503 · ACRIS Real Property Legals (NYC Open Data), Manhattan Block 1429, lots 1201 to 1241 · ACRIS Real Property Master (NYC Open Data), doc_type DEED · Citarella, Upper East Side market (1313 Third Avenue at 75th Street) · NYC PLUTO (NYC Open Data), 1313 Third Avenue, BBL 1014300002 (Citarella location) · Wikipedia, J.G. Melon · Friends of the Upper East Side, JG Melon, 1291 Third Avenue · Lenox Hill Hospital, Contact (100 East 77th Street) · OpenStreetMap (distances measured along the street grid)

Photos: Photo by Ajay Suresh, Wikimedia Commons, CC BY 4.0 (https://commons.wikimedia.org/wiki/File:J.G._Melon_(55505754701).jpg) · Photo by Epicgenius, Wikimedia Commons, CC BY-SA 4.0

Thinking about The 74?

Whether you're buying, selling or just curious what an apartment here would trade for, Josh will give you a straight answer.